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Setting up an Exhibition
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People will not buy what they cannot see, so
why not consider an exhibition of your work?
Location is all-important
Do not over cram the area. It is better to have fewer pictures of a high standard than a clutter of everything and anything. Research is vital, by seeing what other exhibits comprise of will give you a good idea of what is appropriate to exhibit in that location. Talking to the staff will also be helpful, as they will have the knowledge of what has worked well for others. Your first decision is to which images to display in order to demonstrate
your style of imagery. It is a good idea to print out small sample images
and experiment as to the order of the images which you would like them
displayed.
Through discussion with the venue you will have to decide on the date for the exhibition, do not give yourself too little time to prepare as you could end up franticly trying to get images framed and prepared. The time of the year that you decide on your exhibition can be critical, for example if you choose August then many people may be away on holiday, though alternatively if you site your exhibition is a holiday 'hot spot' which is popular with tourists then the opposite applies. Presentation is all-important One of the decisions that you will have to make is to frame your images or just display them uncounted. It is always better to display your very best work, presented in the best manner this is usually framed. You may think that buying frames is expensive, however a professionally presented product will achieve a much higher selling. The reason for this is that it will be perceived as a finished product with a far higher visual impact. Frames should be chosen carefully, avoid clip frames, as they are fragile and while some say look modern they are perceived as cheap. Each print should be window mounted if appropriate (either single or double) and a site line considered. The frame should also be considered carefully as it will add to the visual impact the image. The cost of framing can be recouped through the sale of images, a professionally presented image, will stand a far better chance of selling than a flimsy mounted print. The frame gives the images a much greater perceptual value in the eyes of the client. Cutting your own mounts can be difficult if you do not have the correct
equipment, though investing in a mount cutter may prove to be a sound
investment if you are considering displaying and selling your images.
Mounting boards can be bought relatively inexpensively from art and craft
shops and give you far more flexibility and choice of colours to harmonise
with your work.
Once you have selected your images, mounted and framed them, decide on how you would like them to be arranged. Make sure that there is continuity and that colour schemes do note clash. Remember that framed images are fragile, so packing your exhibition for transporting to the gallery is important. Bubble wrap can be purchased on the roll and is relatively inexpensive and will insure that your work will be ready for display in pristine condition. Publicity & Pricing The next thing to consider is that now that all the hard work has been
done it is time to get people to come along and enjoy seeing your work Do
contact your local papers with a pre-written press release, let local radio
stations now as they often give out information on what’s on. Mak Remember to make up some posters (mounted) to display at the exhibition to let people know who you are and how they can contact you. After all if visitors are impressed by your work they may seek you for further commissions. Pricing - Perhaps one of the hardest decisions to make Always remember that the value of an image is what someone is prepared to pay for it. Therefore don't under-value your work, by just charging a little over what it costs you to produce it. Remember that you will also have to pay the gallery, library, etc with commission on what you sell, so do take everything into consideration. Final Thoughts Apart from the financial rewards, there is a great deal of personal
satisfaction when you sell your work, knowing that others appreciate and
enjoy your creativity. So get out there, find the locations and get your
plans underway, it will be well worth it.
Find a Professional Photographer Contact details: SWPP & BPPA, 6 Bath St, Rhyl, LL18 3EB Tel 01745 356935 International code (44) 07973 177079 or 07973 110526 Copyright © 2005 SWPP. All rights reserved. |
The
first step you need to take is to establish the location for your
exhibition; this could be your local shopping centre, library (many of which
have their own exhibition areas), a gallery, restaurant, a visitors centre,
garden centre etc. Have a good look at the available space and talk to the
people who look after it. A tape measure comes in handy so you can work out
how many images that you can display. 
e
some eye catching posters and ask if they can be displayed at other
locations.